tactics

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Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo
Published By: Ability Commerce     Published Date: May 18, 2009
Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management
    
Ability Commerce
Published By: SuccessFactors     Published Date: Aug 29, 2012
Compensation managers know that, although budgets are tight, top performers still insist on being rewarded. This complimentary SuccessFactors white paper shows how you can create a strong compensation program. Download it today.
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successfactors, sap, best practices, compensation managers, top performers, talent management strategy, reward management program, rewards program
    
SuccessFactors
Published By: eMC     Published Date: Oct 11, 2010
Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!
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napco, emc, email marketing, emarketing, roi, list management, newsletter design
    
eMC
Published By: Spectrum Enterprise     Published Date: Feb 27, 2018
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance. H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
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enterprise, digital, connection, revenues, marketing, tactics, technology
    
Spectrum Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
Powerful IT doesn’t have to be complicated. Hyperconvergence puts your entire virtualized infrastructure and advanced data services into one integrated powerhouse. Deploy HCI on an intelligent fabric that can scale with your business and you can hyperconverge the entire IT stack. This guide will help you: Understand the basic tenets of hyperconvergence and the software-defined data center; Solve for common virtualization roadblocks; Identify 3 things modern organizations want from IT; Apply 7 hyperconverged tactics to your existing infrastructure now.
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Hewlett Packard Enterprise
Published By: Memorial Hermann     Published Date: Sep 19, 2014
Health care costs are already out of control. You’ve tried everything you can think of to reduce costs, but nothing seems to work. Learn where the real problem lies and what you can do about it by rethinking your approach. • Learn why the usual tactics do little to contain costs • See how carrier choice and location impact cost • Get educated on new approaches that contain costs
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healthcare costs, approach, carrier, choice, location, impact, educated, reliable
    
Memorial Hermann
Published By: Cisco     Published Date: Feb 13, 2015
The Enterprise Strategy Group (ESG) characterizes traditional security tactics as a "messy independent array of independent technologies." A decade ago, this could suffice, but it's no match for today's requirements. Read how an integrated, threat-focused approach can help.
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network security, enterprise organizations, security threats, security architecture, central command, central control, firewall, distributed enforcement
    
Cisco
Published By: Lenovo and Intel®     Published Date: Apr 28, 2017
The stats, risks, and tactics you need to shape your mobile strategy are in this definitive guide! We’ve compiled all the stats you need from first- and third-party surveys. We’ve identified the key risks. And, we’ve outlined the tactics you can put in place. With this definitive guide, you will have everything you need to shape a mobile strategy that succeeds. Get this guide now.
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lenovo, mobile organization, mobile strategy, mobile ecosystem, security, flexibility, connectivity, durability
    
Lenovo and Intel®
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe
Published By: Cisco     Published Date: Jun 21, 2016
Adversaries and defenders are both developing technologies and tactics that are growing in sophistication. For their part, bad actors are building strong back-end infrastructures with which to launch and support their campaigns. Online criminals are refining their techniques for extracting money from victims and for evading detection even as they continue to steal data and intellectual property.
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Cisco
Published By: DellEMC and Intel®     Published Date: Sep 16, 2016
This case study explores how Land Rover BAR has sharpened its competitive edge with a VxRail Appliance to accelerate collaboration on boat development and honing sailing tactics.
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case study, land rover, vxrail, converged infrastructure, collaboration
    
DellEMC and  Intel®
Published By: Adobe     Published Date: Nov 07, 2013
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation
    
Adobe
Published By: Teradata     Published Date: Jul 07, 2015
As cyber security challenges continue to grow, new threats are expanding exponentially and with greater sophistication—rendering conventional cyber security defense tactics insufficient. Today’s cyber threats require predictive, multifaceted strategies for analyzing and gaining powerful insights into solutions for mitigating, and putting an end to, the havoc they wreak.
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Teradata
Published By: Oracle     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
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Oracle
Published By: Venafi     Published Date: Mar 26, 2015
This technical case study addressing key and certificate security issues is designed for security conscious enterprises to understand real-life attack scenarios that threaten their businesses in today’s world. This white paper demonstrates a recent attack that used cryptographic keys and digital certificates as well as guidance on how to protect certificates and keys and quickly discover and remediate breaches. This paper should be read by more technical IT security sta? who are interested in detailed attack methods and remediation tactics. The executive summary is intended for IT Security leaders (CISOs and their direct reports) and addresses the proof-of-concept attack impacts on the business.
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secutiry, certificates, keys, security attacks, business
    
Venafi
Published By: MalwareBytes EMEA     Published Date: May 10, 2019
Enterprises, beware. Threat actors are continuing to eye businesses for high returns on investment in Q1 2019, breaching infrastructure, exfiltrating or holding data hostage, and abusing weak credentials for continued, targeted monitoring. From a steadfast increase of pervasive Trojans, such as Emotet, to a resurgence of ransomware lodged against corporate targets, cybercriminals are going after organizations with a vengeance. Yet every cloud has a silver lining, and for all the additional effort thrown at businesses, consumer threats are now on the decline. Ransomware against consumers has slowed down to a trickle and cryptomining, at a fever pitch against consumers this time last year, has all but died. Interestingly, this has resulted in an overall decline in the volume of malware detections from Q4 2018 to Q1 2019. While threat actors made themselves busy with challenging new victims, they ensnared targets in the old ways, using tried-and-true malspam and social engineering tactic
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MalwareBytes EMEA
Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
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a guide to email marketing, transforming email marketing, email marketing tactics
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
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brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Prophix     Published Date: May 31, 2016
To have the greatest impact within your company, you need to contribute to strategy rather than focusing on tactical issues. But, to accomplish this means that you have to tap into your company's financial performance and unearth insights that will help senior leaders make better decisions. This “From Tactics to Strategy” webinar focuses on helping you play a more critical role in your organization’s success. The fast-paced session reveals how you can capture and leverage the data gathered from across your financial systems to help senior management make better and faster strategic decisions.
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best practices, financial performance, productivity, system management
    
Prophix
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