personalized email

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Published By: Zendesk     Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants. The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
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Zendesk
Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
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email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing
    
Adobe
Published By: Mimecast     Published Date: Apr 20, 2016
Mimecast conducted a whaling attack survey with 500 organizations around the globe and the results were alarming.
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mimecast, data breach, personalized emails, network defenses, cyber threats, fraud protection, email security, security threats, phishing, networking, security, it management, data management
    
Mimecast
Published By: Evariant     Published Date: Aug 22, 2018
Health systems that implement CRM-based engagement solutions stand to achieve significant strategic gains, from acquiring and retaining patients to supporting more positive clinical outcomes to increasing referrals to member providers and practices. Driven by easy access to rich consumer data and analytic profiling, as well as patient encounter histories, CRM-based engagement centers optimized for healthcare enable health system CSRs to quickly offer personalized responses to consumer or patient inquiries via multiple in- and outbound media, including telephone, email, social, and web.
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call center, healthcare crm, patient experience, patient acquisition, healthcare transformation
    
Evariant
Published By: Oracle CX     Published Date: Oct 30, 2017
"Nothing is more profitable than a loyal customer. They buy more, they refer others to you, they will take a chance on new products, and they will forgive the (occasional) mistake. But most companies do not have the tools needed to foster loyalty and higher lifetime value. Download this guide to see how to build a loyalty program that goes beyond personalized email blasts and quickly creates the right loyalty program for all your different customer types. "
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technology, customer loyalty, lifetime value, referral
    
Oracle CX
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Genesys     Published Date: May 14, 2013
Today, the gap between a customer’s expecta-tions and the service they receive is huge. Customers are increasingly knowledgeable about the products they use, and demand value-added, personalized customer service in real-time, using voice, text-based media types like email and chat, and social media.
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genesys, customer service, social media, personalized customer service, text-based media, people management
    
Genesys
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Bluecore     Published Date: Oct 23, 2018
If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be. Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations. Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.
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email marketing, personalized email, retail marketing
    
Bluecore
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Monetate     Published Date: Jun 27, 2018
Delivering personalized experiences at scale is a challenge the travel and hospitality industry would be well advised to take on. While segmentation can work to a point, truly 1:1 experiences are the key to more conversions. This case-study brief shows how eight companies, including one in the luxury travel space, used personalization to make an impact. In the case-studies you’ll learn: • What one luxury travel company did to achieve a +33.5% lift in email sign up traffic. • How a leading apparel company saw a 73.9% lift to email sign ups without offering a discount • How a retailer achieved a 3.3% reduction in homepage bounce rate with a customized carousel. • What 5 more companies did to achieve equally impressive results from their personalization efforts.
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Monetate
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: Unica     Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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online marketing, web site personalization, web analytics, personalized communications, email marketing, online interaction data, online conversion, unica
    
Unica
Published By: Mimecast     Published Date: Jun 25, 2015
In this whitepaper, Countdown to Compromise: The Timeline of a Spear-Phishing Attack on Your Organization, see exactly what happens before, during and after an attack, all the mistakes that made you vulnerable, and how you can get ready for it.
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mimecast, social media, spear-phishing, data breach, personalized emails, network defenses, security, it management, knowledge management, data management
    
Mimecast
Published By: Mimecast     Published Date: Aug 19, 2015
A spear-phishing attack could bring your company to its knees – today. For all you know, you may already be under attack. That could result in a data breach that lands your company in the glare of the news cameras – and in hot water with your customers, partners and investors.
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mimecast, social media, spear-phishing, data breach, personalized emails, network defenses, security, it management, knowledge management, data management
    
Mimecast
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest, cross-channel, event-triggered campaign, delivery, email open rate
    
Neolane, Inc.
Published By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails, personalization, scoring, lead gen, leads, sales, sales team, suspects, prospects, web marketing, micro-level, autoresponder, drip
    
Pardot
Published By: Monetate     Published Date: Aug 19, 2014
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. But how do you deliver that level of revenue-driving personalization? This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
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subject line, geo-targeting, personalized emails, email strategies
    
Monetate
Published By: Mimecast     Published Date: Jun 24, 2015
The article is a helpful reminder that your employees often make life easier for attackers by being the weakest link in your network defenses. Social media is a rich hunting ground for hackers. Names, locations, photos, interests, connections, partnerships, vacation details, email addresses and phone numbers – this is often the information that hackers use to target specific employees through well-crafted, highly personalized emails.
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mimecast, social media, spear-phishing, data breach, personalized emails, network defenses, security, it management, knowledge management, data management
    
Mimecast
Published By: Mimecast     Published Date: Jun 25, 2015
In this whitepaper, Countdown to Compromise: The Timeline of a Spear-Phishing Attack on Your Organization, see exactly what happens before, during and after an attack, all the mistakes that made you vulnerable, and how you can get ready for it.
Tags : 
mimecast, social media, spear-phishing, data breach, personalized emails, network defenses, security, it management, knowledge management, data management
    
Mimecast
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