messaging

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Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable
Published By: IBM     Published Date: Aug 13, 2018
Get an overview of enterprise grade business critical messaging and its various deployment options in private, public or hybrid cloud.
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IBM
Published By: Zendesk     Published Date: May 31, 2018
Be always on with your customers; wherever they are. With Zendesk Chat, your customer agents can engage with customers over websites, mobile apps, and popular messaging apps like Facebook Messenger, Twitter, and LINE. That means you can build relationships with customers in the places they prefer.
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Zendesk
Published By: Cisco Spark     Published Date: Mar 28, 2017
Watch this live demo of the new Cisco Spark We’d like to share with you the video of a really fun demo we made recently of new Cisco Spark. It’s Cisco’s cool new product that rolls meetings, messaging, and calls into one service. All of this happens in digital workspaces in the Cisco cloud. You can share files with your team there, screen share, and draw. Everything’s saved in this space. When your business is ready, you can add Cisco video conferencing room systems, or desktop video phones. It all works together with your service.
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Cisco Spark
Published By: Fitbit     Published Date: Jan 23, 2018
How can a corporate wellness program get your employees motivated? Motivation is essential to maintaining positive behavior changes, especially when it comes to achieving health goals. But how do employees get motivated, and most importantly, stay motivate? Simply put—it depends on the person and why they want to get healthy. Download our white paper, “The truth about motivation and what makes healthy habits stick” to learn: • The ins and outs of motivation • The importance of motivational interviewing • What motivation means for wellness incentives You’ll also get your hands on motivational messaging tips to apply to the various fitness levels at your company. Get your team on a path to wellness today. Download the motivation whitepaper now!
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Fitbit
Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments
    
Adobe
Published By: Bazaarvoice     Published Date: Apr 30, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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consumer-centric, consumer engagement, brand messaging, marketing landscape, empowered consumers, r&d
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 12, 2013
The FTC social disclosure rules apply to you – now. This webinar shows you how to do social right: Effectively. Ethically. Legally. These guidelines actually keep you out of trouble while building consumer trust along the way.
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brand messaging, consumer engagement, social branding, ftc, federal trade commission
    
Bazaarvoice
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 30, 2017
When Barracuda first engaged with Rohde & Schwarz Cybersecurity in 2007, enterprises were more concerned about the unauthorized use of Skype, other P2P applications and instant messaging. Although the need for application control and awareness remains, enterprise concerns are shifting to securing enterprise applications hosted in private and public clouds, protecting east-west data center traffic and preventing unwanted traffic and malware on the corporate network.
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firewall, r&s, visibility, application, network, secure, cloud, business applications
    
Rohde & Schwarz Cybersecurity
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung, mobile, mobile analytics, mobile marketing, sms
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung, mobile, mobile analytics, mobile marketing, sms
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung, mobile, mobile analytics, mobile marketing, sms
    
Adobe
Published By: CA Technologies     Published Date: Sep 25, 2017
Despite talented IT teams and years of head start in both architectural and development work, it is still difficult to respond to these challenges using traditional development patterns centered around monolithic software applications. It’s simply impossible to get to market quickly when applications need to be maintained, modified and scaled as a single entity by a large, heavily inter-dependent team.
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scaling, messaging, communication, autonomously, decentralized, automated, ca technologies
    
CA Technologies
Published By: VMware     Published Date: Aug 23, 2011
One of the most difficult problems faced by today's designers is figuring out how to leverage pay-as-you-go-clouds to build optimal data mgmt platfoms
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application server, data management, application monitoring and management, web server load balancing, enterprise messaging, vmware virtualization, server virtualization, desktop virtualization, public cloud, private cloud, virtual machine, vmware, vm ware cloud app performance, cloud performance, cloud computing, application performance management, solid-state drives
    
VMware
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