Für Vertriebsorganisationen bedeutet die Ansprache, Gewinnung und Bindung von Kunden mehr als nur die Steuerung von Kontaktpunkten. Vielmehr zählt alles zwischen persönlichen und digitalen Kontakten dazu, und das gesamte Unternehmen sollte an der Kundenbindung beteiligt sein. Durch produktive Verbindungen und Beziehungen, die aufgebaut und gepflegt werden, können Sie das Vertrauen und Markenbewusstsein bei Ihren Kunden steigern. Customer-Engagement-Strategien beeinflussen alle Interaktionen, Prozesse und Entscheidungen – und sie sind der wichtigste Faktor für die Umsatzsteigerung. Bei einer branchenübergreifenden Microsoft-Umfrage unter Vertriebsleitern im Mai 2016 lag die Kundenbindung als treibende Kraft für das Umsatzwachstum auf dem ersten Platz, gefolgt von taktischen Treibern wie Automatisierung und Produktivität.

A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. The Dell EMC PowerEdge server systems are the CIO’s key tools in this transformation. They are the bedrock of the modern data center – providing scalable system architectures that ensures control of the IT lifecycle while delivering a cyber-resilient environment. Intel Inside®. New Possibilities Outside.

A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. The Dell EMC PowerEdge server powered by Intel® Xeon® Platinum processor systems are the CIO’s key tools in this transformation. They are the bedrock of the modern data center – providing scalable system architectures that ensures control of the IT lifecycle while delivering a cyber-resilient environment. Intel Inside®. New Possibilities Outside.

Technology is quickly moving to the forefront of business priorities as organizations undertake digital and IT transformation projects that enable strategic differentiation in a world where users leverage applications and data in new ways. Organizations in all industries must better align with changing customer preferences to avoid being disrupted by a new crop of nimble competitors. Technology will increasingly determine how businesses define and distinguish themselves in the market. IDC has noted that most organizations were not born digital but instead have legacy business processes, applications, and infrastructure that require modernization and automation. As a result, businesses must embark on an IT transformation initiative to modernize and automate their legacy infrastructure to prime themselves to achieve their digital business goals and initiatives. Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. a

Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform. Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

Digital transformation is disrupting traditional, tried-and-true business process and leaving many enterprises scrambling for alternatives. Although the customer remains king for business success, data is quickly becoming an organization’s most strategic asset for reaching, interacting with and retaining customers. With ransomware attacks on the rise, a strict regulatory environment, and nimble, competitive upstarts entering the market, protecting and extracting value from your most strategic asset is a business imperative — and a formidable challenge.

In today’s transformational era, businesses globally turn to digital technologies and new competitive models that take a holistic approach to business activities, processes and competencies to increase competitive differentiation. Digital transformation enables businesses to be more agile, people-orientated, innovative, customer-centric and efficient. By its very nature, digital transformation is a journey that encompasses the entire IT ecosystem, from end device to data center infrastructure.

Read this report from Workday and HMG Strategy to learn the critical strategies CIOs need to lead digital transformation in their organizations.

For decades, the financial services industry has endured constant change and uncertainty, from the depths of a financial crisis to widespread regulation overhauls. With the advent of more advanced cybersecurity threats, the industry has responded with rapid digital transformation to remain competitive while also pushing the envelope. Today, managing and mitigating cyber-related risks not only draws government scrutiny, but increased consumer scrutiny as well, with longstanding brand reputations anchored to institutions’ ability to protect its most sensitive data. In a recent survey of Americans, financial information was considered by consumers to be their most valuable personal information, worth even more than personal or family photos and videos. For consumers, failing to protect their data is a grave violation of trust, to the point where 72% would consider leaving their current financial institution if their sensitive information was taken hostage by ransomware.1 Not only does the

A majority of businesses have adopted digital platforms across multiple channels and in many cases successfully utilised them to drive efficiency and profitability. Technology, and the data that often underpins it, has become an extremely valuable asset for businesses of all sizes. The way that companies do business has also changed and technology has played a key role in this, customers now expect instant gratification and a service model that suits their specific needs. This paper will analyse the cause and effect of companies implementing digital transformation strategies and understand the role of cloud technologies within this. It will also explore some of the wider aspects of business transformation and the journey’s businesses take to implement innovative technologies.

Is Your IT Team Ready to Enable Digital Transformation? Customers want fast access to information and immediate problem resolution on any device, from any location, at any time. It’s up to IT to build the foundation for this digital transformation—and increasingly, it’s cloud-based. Make sure your IT team is on track to deliver. An omnichannel contact center platform gives you a single, integrated view of the entire customer journey. And as a cloud-based solution, IT has the flexibility to deploy advanced features fast and cost-efficiently. Read this white paper from Frost & Sullivan for a pragmatic approach to: • Identify process changes and goals with lines of business • Benchmark your current infrastructure and technology gaps • Consider cloud omnichannel solutions for easier deployments and simple scalability

Digital transformation has changed the face of business across the globe. New digital technologies— specifically, mobile devices—are opening new avenues for companies to engage their prospects and manage their operations with greater effectiveness and efficiency. However, in the healthcare space, the response to these technological innovations has been reserved. While it’s undeniable that digital transformation could bring great change to the healthcare space just as it has in other industries, obstacles like regulatory compliance and rigid systems of record discourage the adoption of new tools and technology. This has led to frustration from all sides of the healthcare ecosystem. Many people are accustomed to using intuitive digital applications in their everyday lives, so when healthcare applications deliver archaic user experiences, everyone is left wanting more. Patients and members want applications that enable them to manage their health more easily. Providers want to provide new

Manage Your Toughest Workloads To meet modern data workload challenges and boost your digital transformation, you need the optimal platform for cloud and cognitive workloads at an affordable cost. This platform helps you: • Deliver better performance and higher reliability in cloud environments • Cut operating costs by up to 50% • Get faster insights Read more and find out how Tencent gets a 3X performance improvement over its x86-based infrastructure.

IDC Analyst Report: A New Breed of Servers for Digital Transformation Most organizations today are on a digital transformation journey and a server infrastructure is a critical component of that journey. Read the IDC Analyst Report “A New Breed of Servers for Digital Transformation" to find out: • A roadmap for servers in three stages - from running simple stateless web applications to adopting open source DBMSs to cloud to predictive modeling • How you can take advantage of OpenPOWER-based infrastructure from a price/performance perspective • Ways to lower your IT spend and increase your workloads with minimal investment

Today, organizations of all sizes recognize the value of an agile software delivery process. Agility is the foundation for cost–efficiency, competitiveness, high team morale and customer satisfaction. Yet most organizations face an agility paradox in that the more agile their software delivery workflow becomes, the higher the risk that instability or unpredictability will be introduced and undercut the investment they make in software production. Fortunately, there is a solution to this conundrum. It’s called shift–left monitoring, and it allows your company to maximize agility in software delivery without assuming undue risks. This e–book explains how you can achieve agility and stability at the same time to streamline the path to digital transformation and innovation by shifting monitoring to the left of your software delivery workflow.

Challenge Organizations undergoing digital transformations are dealing with amplified concerns around risk and security, which isn’t surprising. Digital transformation initiatives inevitably result in more points of access to enterprise infrastructure that are outside of existing controls, accessible by a greater number and more diverse set of identities, and proliferated across a distributed and dynamic infrastructure. Opportunity Knowing your privileged users is knowing your risk. Privileged access management tools themselves must be able to support automation in the authorization process and enable scalability through support for both dynamic operations and ephemeral infrastructure. Benefits Better pinpointing attacks exploiting credential theft isn’t simply a question of accumulating more data but involves incorporating better data about privileged user behaviour, which can identify significant changes that represent real risk.

La sfida Come ci si può aspettare, le aziende che intraprendono un percorso di digital transformation devono affrontare maggiori problemi correlati a rischi e sicurezza. Le iniziative di digital transformation aumentano inevitabilmente il numero dei punti di accesso all'infrastruttura aziendale che sfuggono ai controlli esistenti, sono accessibili a un numero superiore di set di identità diversi e proliferano all'interno di un'infrastruttura distribuita e dinamica. L'opportunità Conoscere i propri utenti con privilegi significa conoscere i rischi. Di per sé, gli strumenti di privileged access management devono essere in grado di supportare l'automazione nel processo di autorizzazione e garantire la scalabilità attraverso il supporto di operations dinamiche e infrastrutture effimere, come gli account amministrativi Amazon Web Services (AWS) per le identità umane.

For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand topof-mind.

Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain. Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.

In April 2016, SAP commissioned Forrester Consulting to evaluate how enterprises are taking advantage of IoT, how IoT fits into broader digital transformation initiatives, and the role of immediate insights in realizing the benefits that IoT can deliver.

Learn how ERP software addresses the real-world challenges companies face as they look to grow in today’s global economy. Take the virtual tour and see how your business can: • Reach new markets, expand product lines and grow your business with deep Industry and country specific functionality • Drive improved customer experience and accelerate the digital transformation of your business • Expand collaboration within your company and throughout your supply chain with social and commerce solutions • Respond quickly to changing demands with configurable real-time mobile capabilities Please view the virtual tour below for more information about Epicor ERP version 10. The tour will acquaint you with Epicor ERP and offer insight on how Epicor inspires growth for leading business around the globe.

This white paper examines the various threats faced by mid-sized businesses and explains why a comprehensive approach to protection and resilience makes good business sense, and helps IT managers benchmark their company’s security posture against their peers’.

Every enterprise is aware of the need for digital transformation. A 2015 study conducted by KPMG found that their top four concerns moving forward were: (1) new entrants disrupting existing business models; (2) the ability to keep current with technology; (3) competitors leveraging digital business models to take share; and (4) products and services remaining relevant as the digital future unfolds.

Digital collaboration is supposed to make work easier, right? But if the tools that are supposed to make working together simple don’t actually boost productivity and efficiency, what’s the point?

Cisco is committed to leading the collaboration revolution— both today and tomorrow. The role of technology in themarket place is to support and inspire big ideas and innovation. Digital transformation is going to continue to drive new ways of working, and Cisco will remain a driving force, with a vision that extends beyond in-house innovations—because the best ideas can come from anywhere.