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Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
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marketing strategies, hoover's, b2b marketer, analytics
    
Dun & Bradstreet
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
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Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
Published By: HERE Technologies     Published Date: Feb 12, 2019
How does a transport authority to provide the safest and most efficient road network possible? How does it ensure the supply of data on road closures, accidents and disruptive events used in its decision-making is of the highest quality? This ebook examines the process used by HERE Technologies to produce industry-leading traffic content. As the foremost global provider of traffic incident information, HERE is well placed to help transport authorities exceed expectations as it produces evermore precise and granular data around the incidents that impact traffic flow.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: Hitachi Vantara     Published Date: Mar 20, 2018
ESG Lab performed hands-on evaluation and testing of the Hitachi Content Platform portfolio, consisting of Hitachi Content Platform (HCP), Hitachi Content Platform Anywhere (HCP Anywhere) online file sharing, Hitachi Data Ingestor (HDI), and Hitachi Content Intelligence (HCI) data aggregation and analysis. Testing focused on integration of the platforms, global access to content, public and private cloud tiering, data quality and analysis, and the ease of deployment and management of the solution.
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Hitachi Vantara
Published By: RelayHealth     Published Date: Mar 29, 2013
Operating Rules Countdown: Enforcement Action Began April 1 - The Centers for Medicare and Medicaid Services (CMS) announced in January that enforcement action for Phase I and II Operating Rules was delayed until March 31, 2013. This phase of Operating Rules is related to enhanced delivery and content of eligibility and claim status responses.
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operating, medicare, services, rules, eligibility, claim
    
RelayHealth
Published By: IBM     Published Date: May 19, 2016
MWD Advisors report on how Case Management technology can help drive effective outcomes and how a clear Content Management strategy underpins success in Case Management.
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ibm, mdw, advisors report, content management, case management, enterprise applications
    
IBM
Published By: mindSHIFT     Published Date: Nov 29, 2007
Have you adjusted your data retention policies and electronic discovery procedures to comply with the new Federal Rules of Civil Procedure (FRCP)? Learn how email archiving can help you with these electronic discovery requirements.
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frcp, secure content, secure data, data protection, database security, compliance, frcp compliance, data governance
    
mindSHIFT
Published By: EMC Corporation     Published Date: Nov 07, 2014
EMC XtremIO is the industry’s leading solution, unmatched in the all-flash array market. See the real results for yourself in this fact sheet!
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all-flash array, storage arrays, power, innovation, content-based data, dual-stage metadata, enterprise applications
    
EMC Corporation
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst
    
TimeTrade Systems Inc.
Published By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
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video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing
    
Brightcove
Published By: Box     Published Date: Mar 14, 2012
Read how organizations are realizing massive productivity gains by transitioning their content management solutions to cloud-based models.
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cloud, enterprise, collaboration, productivity, transition, management, content management, virtual
    
Box
Published By: Box     Published Date: Mar 14, 2012
Improving collaboration and access to the growing collection of content are critical, fundamental components of companies' future growth. Download this white paper to learn more.
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reaping, ecm, cloud, enterprise, content, solutions, cloud, collabortation
    
Box
Published By: Box     Published Date: Mar 14, 2012
As increasing percentage of companies' employees are going mobile - and that could be an issue for IT departments. But it doesn't need to be. Box enables users to securely access, manage, and share content from any mobile device, anytime, anywhere.
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wireless, enterprise applications
    
Box
Published By: Box     Published Date: Mar 14, 2012
Let's take a look at the emerging trends shaping business today, trends that are driving us to rethink and retool response.
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sharing, cloud, content management, emerging trends, enterprise, ecm, demand, software
    
Box
Published By: Adobe     Published Date: Nov 06, 2012
Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
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adobe, gartner, web content management, wcm, digital marketing strategy
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management, customer experience
    
Adobe
Published By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
Published By: BI WORLDWIDE     Published Date: Feb 24, 2016
ELearning and micro-Learning are popular ways to train and educate your new and existing employees, not to mention your sales force and channel. So we compiled the top five trends for eLearning in 2016. These trends hold true for all types of eLearning content - compliance training, product training, and sales training, just to name a few.
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bi worldwide, elearning, globalization, development, training, trend
    
BI WORLDWIDE
Published By: McAfee     Published Date: Sep 15, 2014
URL filtering is a type of content filtering that allows or blocks users from accessing specific websites. The practice has become an essential one on enterprise networks, with the goal of blocking employees from accessing content that would be a detriment to their productivity or the company as a whole. Blocked sites may include those that threaten the security of the organization, have objectionable content, or are bandwidth-intensive enough to strain company resources.
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best practices, url filtering, network security, blocked sites, security management
    
McAfee
Published By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
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user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
    
EngageSciences
Published By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.
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user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
    
EngageSciences
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