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Published By: Bluecore     Published Date: Sep 18, 2018
Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, it’s clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs — is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.
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email, marketers, subscriber, revenue
    
Bluecore
Published By: Group M_IBM Q119     Published Date: Jan 04, 2019
Digital business is changing business models – and how we conduct business. It is both connecting and blurring the lines between the digital and physical worlds. It is changing how businesses communicate, transact and interact with customers, suppliers and partners. And it is accelerating the pace of business, in a world already operating 24/7.
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Group M_IBM Q119
Published By: MuleSoft     Published Date: Nov 27, 2018
IT teams across industries face growing pressure to deliver projects faster while reducing costs. All too often, dated legacy systems hinder IT’s ability to accomplish either of these objectives. Legacy systems can also slow the speed at which IT can deliver new projects to support the business. For these reasons, legacy modernization has emerged as a key strategic imperative. But where should organizations start? One large global bank provides a detailed blueprint for how large enterprises can do so. Read this legacy modernization blueprint to learn: The bank’s legacy modernization strategy, and how they used Anypoint Platform Best practices for modernizing legacy SOA web services How to think about re-architecting monolithic applications into microservices The role that APIs play in driving an effective legacy modernization strategy
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MuleSoft
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Levene Strategies     Published Date: Oct 25, 2011
Writing effective Federal proposals is a necessary component of doing business with the Government. Learn how to avoid several common mistakes.
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Levene Strategies
Published By: Entrust Datacard     Published Date: Aug 10, 2016
Consolidate SSL providers and processes, without interruption, using Entrust SSL management and monitoring services This whitepaper provides a blueprint for migrating to Entrust SSL certificates and related services. It’s based on experiences that help many customers, in a wide variety of environments, bring their SSL certificate management under centralized administration.
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Entrust Datacard
Published By: Red Hat     Published Date: Sep 09, 2018
As applications and services become more central to business strategy, and as distributed methodologies like agile and DevOps change the way teams operate, it is critical for IT leaders to find a way to integrate their backend systems, legacy systems, and teams in an agile, adaptable way. This e-book details an architecture called agile integration, consisting of three technology pillars—distributed integration, containers, and APIs—to deliver flexibility, scalability, and reusability.
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Red Hat
Published By: Cisco EMEA     Published Date: Nov 13, 2017
As BluePearl’s business continues to grow and its strategy evolves, its investment in Cisco® technology is protected. When BluePearl moves to a centralized data center in the near future, all Cisco HyperFlex nodes can still be managed as one integrated infrastructure.
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data management, cisco, hyperflex, converged, platform, management, infrastructure
    
Cisco EMEA
Published By: Hewlett Packard Enterprise     Published Date: Mar 26, 2018
Modern storage arrays can’t compete on price without a range of data reduction technologies that help reduce the overall total cost of ownership of external storage. Unfortunately, there is no one single data reduction technology that fits all data types and we see savings being made with both data deduplication and compression, depending on the workload. Typically, OLTP-type data (databases) work well with compression and can achieve between 2:1 and 3:1 reduction, depending on the data itself. Deduplication works well with large volumes of repeated data like virtual machines or virtual desktops, where many instances or images are based off a similar “gold” master.
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Hewlett Packard Enterprise
Published By: Cisco     Published Date: Nov 17, 2015
IoT describes a system where items in the physical world, and sensors within or attached to these items, are connected to the Internet via wireless and wired Internet connections. These sensors can use various types of local area connections such as RFID, NFC, Wi-Fi, Bluetooth, and Zigbee. Sensors can also have wide area connectivity such as GSM, GPRS, 3G, and LTE.
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iot, internet of things, data management, business efficiency, manufacturing process, customer satisfaction, business intelligence, automation, networking, security
    
Cisco
Published By: SAS     Published Date: Jan 17, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customer’s relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape.
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SAS
Published By: Excellus BlueCross BlueShield     Published Date: Aug 29, 2017
Learn how to protect your employees and your bottom line from poor oral health.
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dental health, dental care, dental insurance, dental benefits, medical benefits, employee benefits, health insurance, employee health insurance, small business health insurance
    
Excellus BlueCross BlueShield
Published By: Adobe     Published Date: Aug 30, 2017
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: SAS     Published Date: Oct 22, 2015
The Internet of Things (IoT) presents an opportunity to collect real-time information about every physical operation of a business. From the temperature of equipment to the performance of a fleet of wind turbines, IoT sensors can deliver this information in real time. There is tremendous opportunity for those businesses that can convert raw IoT data into business insights, and the key to doing so lies within effective data analytics. To research the current state of IoT analytics, Blue Hill Research conducted deep qualitative interviews with three organizations that invested significant time and resources into their own IoT analytics initiatives. By distilling key themes and lessons learned from peer organizations, Blue Hill Research offers our analysis so that business decision makers can ultimately make informed investment decisions about the future of their IoT analytics projects.
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SAS
Published By: SAS     Published Date: Nov 04, 2015
In a panel discussion at the 12th annual SAS Health Analytics Executive Forum in May 2015, leaders from Dignity Health, Horizon Blue Cross Blue Shield of New Jersey, Janssen Pharmaceuticals and SAS shared what they have done to prove the value of analytics to their business leaders – and what has worked for them as they developed an analytic culture in their organizations and put analytic insights to work.
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sas, healthcare, healthcare models, episode analytics, analytics, data management
    
SAS
Published By: Entrust Datacard     Published Date: Nov 24, 2015
This whitepaper provides a blueprint for migrating to Entrust SSL certificates and related services. It’s based on experiences that help many customers, in a wide variety of environments, bring their SSL certificate management under centralised administration.
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entrust ssl certificates, security, security application, ssl certificates, ssl certificate management, entrust certificate services
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Nov 24, 2015
This whitepaper provides a blueprint for migrating to Entrust SSL certificates and related services. It’s based on experiences that help many customers, in a wide variety of environments, bring their SSL certificate management under centralised administration.
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entrust ssl certificates, security, security application, ssl certificates, ssl certificate management, entrust certificate services
    
Entrust Datacard
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
A tool for finance leaders to unify disparate customer data with financial and strategic ROI If you’ve found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance—as well as in your company’s long-term strategy—this eBook will help you hone your pool shark skills. Inside, you’ll find insights about…. • How to identify patterns in your customer portfolio, and why it matters. • Avoiding four critical data billiard blunders. • Key questions to ask while you’re segmenting your data. • How to tell if your portfolio segmentation strategy is working with the right reporting. This eBook will help you navigate the crowded billiard room of customer data and how you can use it to drive cross-functional value for your team.
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Dun & Bradstreet
Published By: IBM APAC     Published Date: Jun 07, 2017
The analytics tools you’ve come to rely on probably haven’t kept pace with this rapid change, and may now be less effective. Systems may not be nimble enough to follow customer journeys across channels and time. Different platforms in different departments can’t talk to each other, so reporting is slowed. And it’s difficult to take proactive steps when your view of the total customer experience is a little blurry. Download this white paper to find out more.
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customer experience, analytics, analytics tools, customer analytics, customer experience management
    
IBM APAC
Published By: NetApp     Published Date: Dec 05, 2016
If you’ve chosen or are considering OpenStack, you need to read the blueprint for getting its underlying storage right. In this in-depth guide to OpenStack Private Cloud Storage, learn about: - The benefits of cloud computing, inside your firewall - Orchestrating your IT infrastructure - Why OpenStack? - What the right OpenStack block storage looks like and much more.
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NetApp
Published By: Blue Coat Systems     Published Date: Jun 26, 2013
As line-of-business owners (LOBs) seek to initiate the SaaS model, it becomes critical to consider these concerns to assure productivity. This white paper from BlueCoat identifies the key concerns that IT must address to assure access and performance for Internet-based software-as-a-service (SaaS) applications.
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saas, application, line-of-business owners, lobs, software-as-a-service, technology, strategy, networking, it management, data management
    
Blue Coat Systems
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