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Achieve Customer Centricity in a Hyper-Connected World (IIA)

White Paper Published By: SAS
SAS
Published:  Apr 20, 2017
Type:  White Paper
Length:  12 pages

Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.



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