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Addressing customer analytics with effective data matching

White Paper Published By: IBM
IBM
Published:  Apr 18, 2016
Type:  White Paper
Length:  8 pages

With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base.



Tags : 
ibm, mdm, big data, data management, data matching, customer analytics